The burger is on the move - and not just in sales. It is advancing from simple fast-food and moving in the direction of premium quality and speciality.
Clearly on-trend: Unusual meat and culinary variety!
Sales from frozen burger patties*
* Source: IRI retail panel, food retailing = 200m2 + discounter
Whilst the burger has been a key player in the simple fast-food industry for the last century, today it is the epitome of premium quality, diversity and passion.
Particularly high-income households and families with children belong to the group of typical hamburger-bun buyers.
Clearly on-trend: Culinary specialities and varied ingredients!